Saturday, 6 November 2010

Target Audience

This is one of the most important issues i believe throughout the creation of the website reason being that the people and the age of the people is going to be important if i want to make sure the website suits both. The people im trying to appeal to is people who live in Ireland and people who have migrated. Reason being for people who have migrated is that if they had to move away because of work then they are wondering what they are missing out on, and with this website they will be able to check out all the photos of how the events are going and maybe considering would it be worth while maybe booking a flight home for these events. Irish residents, reason why i want to target these people is that there are a lot of people who don't realise of the different events that happen throughout the whole of Ireland and instead of booking a dear holiday away somewhere they could make a cheap weekend out of things and still have a great time learning. I know from me saying this how am i ever going to attract the age group from 14-60. I believe this age group is achievable mainly because there is a lot for all ages to do for example, if you have a child of say 18/19 who doesn't want to be there, i can defiantly say from experience that the night life while these events are on are probably the best nights craic i will ever have in my life and from being of an age of 22 an friends around the same age i can get them to back me up on this, that means from18-40 is sorted with night life. for the 14-18 i know they cant socialise to the late hours but there are events that run during the day to keep them occupied, tractor reversing, junior sports day etc... and for the 40+ all the activities that happen during the day is more than enough for them. So from all of this i can take away saying that i target Irish people who live and have fled the country from the age of 14-60.

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